Pumpkin Masters®, the trusted pumpkin carving brand for over 60 years, is expanding into the highly competitive Amazon market to reach a broader audience and drive incremental growth. This initiative will position the brand as the go-to solution for pumpkin carving and decorating, leveraging its heritage, innovation, and quality to stand out online. Optimized e-commerce packaging solutions, compelling product listings, and strategic SEO will enhance visibility and conversion. Engaging visuals, enhanced brand storytelling, and convenient online access will ensure Pumpkin Masters® remains the top choice for Halloween traditions, strengthening its market presence in the digital space.