PAAS®, America’s trusted Easter egg decorating brand for over 140 years, is expanding into the highly competitive Amazon market to reach a broader digital audience. This initiative will establish PAAS® as the go-to solution for Easter egg decorating online, leveraging its heritage, quality, and innovation to stand out. Optimized e-commerce packaging, compelling product listings, and strategic SEO will enhance visibility and drive conversion. Enhanced brand storytelling, engaging visuals, and convenient online purchasing will ensure PAAS® remains the top choice for families and Easter enthusiasts, securing incremental growth in the digital marketplace.