This project focuses on the corporate rebranding of a company with over 75 years in the CPG industry, known for its portfolio of brands that help consumers create family memories and traditions. The rebrand modernizes the company’s identity while preserving its heritage and core values. A refreshed logo, visual identity, and messaging strategy unifies the brand portfolio, enhances customer connection, and strengthens market positioning. This initiative aims to reinforce the company’s commitment to quality, tradition, and family-centric experiences, ensuring long-term relevance and growth in the evolving consumer landscape.