This project involved the creation of a premium boutique dessert decorating brand, including brand name development, logo design, and packaging design. The brand embodies elegance, creativity, and high-quality craftsmanship, appealing to home bakers aspiring to that “insta” worthy shot. The logo reflects the brand’s artisanal essence with refined typography and a visually appealing icon. Packaging design focuses on premium aesthetics, functionality, and sophisticated color palettes, with clear product visibility. The overall branding will establish a strong market presence, positioning the brand as a go-to choice for upscale dessert decoration.