This project focuses on expanding a trusted legacy dessert decorating brand into the highly competitive Amazon marketplace. The initiative aims to establish the brand as a go-to solution for dessert decorating products by leveraging its reputation for quality and reliability. Packaging and product listings will be optimized for e-commerce, featuring eye-catching visuals, clear product descriptions, and compelling brand storytelling to drive conversion. A strategic approach to SEO, enhanced content, and customer engagement will ensure visibility and competitiveness. This expansion seeks to capture new digital consumers, strengthen brand loyalty, and drive incremental growth in the online baking space.