This project introduced a new sub-brand platform within a trusted pumpkin carving kit product line, helping consumers quickly identify decorating-focused products versus traditional carving kits. Designed to broaden consumer engagement across all age groups, the sub-brand features kid-friendly, mess-free, and creative decorating solutions alongside the classic carving offerings. Packaging emphasizes clear differentiation, vibrant visuals, and ease of use, ensuring strong shelf presence and consumer appeal. This expansion strengthens brand relevance, making pumpkin decorating accessible to more households and extending seasonal participation beyond carving enthusiasts.